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Tom Cock

Tom Cock is a Partner and West Coast Regional Director at Apella Wealth in Bellevue, Washington. He has worked in broadcasting since the mid-1970s, hosting the PBS television program "Serious Money" for many years before transitioning to financial advisory work. He has also published a business journal and managed and owned radio stations. In 2009, he co-founded Vestory, a fee-only registered investment advisory firm, with Don McDonald. Vestory later merged with Apella Wealth. Tom holds a BA from Whitman College and an MPA from The Evergreen State College. He is active in community service in the Seattle area. He is also a high school soccer referee.